no barrier reef
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33 posts · since 11/2024
Everything I’ve
written
, in date order.
Oldest at the bottom. Hover a row for the post.
✱
2026
2026-05-27
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The three things every positioned listing has
2026-05-21
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One conversion rate, two completely different users
2026-05-15
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His churn problem wasn't a product problem
2026-05-13
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I scraped 200 reviews to write one paragraph
2026-05-05
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The $100 mistake that costs you a $1,200 customer
2026-04-27
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The worst app I ever saw had the 'Built for Shopify' badge
2026-04-24
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Your reviews are writing your listing for you (if you're reading them right)
2026-04-14
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Your best copywriter just left a 4-star review
2026-04-05
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Your merchants are positioning you. You're not listening.
2026-02-12
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The Plus merchants nobody's targeting (and where to find them)
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2025
2025-12-31
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Steal my top-performing AI content strategist (free)
2025-12-23
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I told Claude to follow up with a lead. It did.
2025-12-15
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The App Store won't save you (here's what will)
2025-12-11
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Is Shopify AppGen going to make your app obsolete?
2025-12-01
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You're not bad at marketing. You're just alone.
2025-11-17
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The fastest way to save ad spend (before it's too late)
2025-11-12
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Your installs are dropping (but that's not the real problem)
2025-09-15
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The app store won't save you. But this will.
2025-08-25
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The single space most people miss
2025-08-20
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She paid $13.5K. They sent homework.
2025-07-29
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You don't need more time. You need more courage.
2025-07-23
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The Silent Secret to App Installs
2025-07-09
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The AI Agent Hype is a Lie (do this instead)
2025-06-24
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The month that stopped me
2025-05-22
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Your reviews. Gone. Just like that.
2025-04-14
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Shopify's AI memo should worry you (here's why)
2025-03-31
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How to Get Your First 10 Clients Fast
2025-03-10
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Why Customers Leave (and How to Keep Them)
2025-03-03
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What Ants Taught Me About Startup Growth
2025-02-03
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How I Got 30 Inbound Leads in 5 Minutes (NOT)
2025-01-27
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If you were your competitor, how would you beat yourself?
✱
2024
2024-12-11
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How I Automated 85% of My Content Creation (and You Can Too)
2024-11-04
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How I Create Content That Converts Readers Into Leads