archive 46 posts · since 11/2024
Everything I’ve written, in date order.
Oldest at the bottom. Hover a row for the post.
✱2026
2026-09-18 · The pricing tier gap merchants never ask about 2026-09-14 · 185 five-star reviews, gone in one pass 2026-09-10 · The three checks I run before I agree you need ads 2026-09-06 · I wrote a page recommending my competitors 2026-08-13 · A stale 4.8 reads worse than a moving 4.2 2026-08-06 · I run Shopify Ads campaigns I never try to win 2026-08-03 · Your app became three apps. Nobody noticed. 2026-07-30 · Track123 isn't a tracking app 2026-07-19 · Why your installs are flat (it's not your product) 2026-07-16 · Two reasons installs go flat. Only one is bad news. 2026-07-13 · His ads weren't the problem 2026-06-16 · 267 reviews vs 19. Don't close that gap. 2026-06-11 · Your growth didn't stall. You hit the ceiling. 2026-05-27 · The three things every positioned listing has 2026-05-21 · One conversion rate, two completely different users 2026-05-15 · His churn problem wasn't a product problem 2026-05-13 · I scraped 200 reviews to write one paragraph 2026-05-05 · The $100 mistake that costs you a $1,200 customer 2026-04-27 · The worst app I ever saw had the 'Built for Shopify' badge 2026-04-24 · Your reviews are writing your listing for you (if you're reading them right) 2026-04-14 · Your best copywriter just left a 4-star review 2026-04-05 · Your merchants are positioning you. You're not listening. 2026-02-12 · The Plus merchants nobody's targeting (and where to find them)
✱2025
2025-12-31 · Steal my top-performing AI content strategist (free) 2025-12-23 · I told Claude to follow up with a lead. It did. 2025-12-15 · The App Store won't save you (here's what will) 2025-12-11 · Is Shopify AppGen going to make your app obsolete? 2025-12-01 · You're not bad at marketing. You're just alone. 2025-11-17 · The fastest way to save ad spend (before it's too late) 2025-11-12 · Your installs are dropping (but that's not the real problem) 2025-09-15 · The app store won't save you. But this will. 2025-08-25 · The single space most people miss 2025-08-20 · She paid $13.5K. They sent homework. 2025-07-29 · You don't need more time. You need more courage. 2025-07-23 · The Silent Secret to App Installs 2025-07-09 · The AI Agent Hype is a Lie (do this instead) 2025-06-24 · The month that stopped me 2025-05-22 · Your reviews. Gone. Just like that. 2025-04-14 · Shopify's AI memo should worry you (here's why) 2025-03-31 · How to Get Your First 10 Clients Fast 2025-03-10 · Why Customers Leave (and How to Keep Them) 2025-03-03 · What Ants Taught Me About Startup Growth 2025-02-03 · How I Got 30 Inbound Leads in 5 Minutes (NOT) 2025-01-27 · If you were your competitor, how would you beat yourself?
✱2024