Your app became three apps. Nobody noticed.
Hey
This week is about what your listing says when you’re not looking: the app that quietly became three apps, the page every acquisition channel secretly depends on, and the map hiding in your category’s sameness.
The quiet cost of shipping every feature merchants ask for
Every feature made sense when you built it. But if the merchants who came for back-in-stock alerts never refer the ones who came for loyalty points, you’re sitting in three categories at once and none of them talk to each other. One question stitches it back together.
Before you budget the next channel test
Ads, outbound, partnerships, content: they all land on the same page. If that page doesn’t convert, every channel you try returns the same verdict, “tried it, didn’t work,” and the real problem never gets diagnosed.
Your category page is a map
Read the top ten listings in your category and count how many make the same argument in almost the same words. That sameness marks one crowded conversation with one leader, and it points straight at the buyer nobody is talking to yet.
That’s it for this week, let me know what you think, reply and repost with your network!
Ohad
