The app store won't save you. But this will.

Hey,

Your app is live.

The code is clean. Features are solid. Everything works.

Now what?

Most founders think this is when users start flooding in.

They won’t.

Your first users aren’t waiting in the magical app store queue.

They’re busy running their stores, dealing with real problems, not browsing for solutions they don’t know exist.

Bummer, eh? Here’s how you do it:

Find them where they’re already talking

Reddit. Facebook groups. Shopify forums.

Search for threads where store owners are describing the exact problem your app solves. Don’t pitch. Solve.

“Hey, I saw you’re struggling with inventory sync. Here’s a quick workaround that might help…”

Build trust first. Mention your app second.

Write DMs that don’t suck

Cold outreach works when it’s not cold.

Bad: “Check out my new app.”

Good: “I noticed your store has 200+ SKUs. Manual inventory updates must be eating hours every week. Want to see how we’re solving this for similar stores?”

Specific problem. Clear value.

Target the right stores

Stop spraying and praying. It’s bad.

Find 20 stores that are perfect fits. Study them. Understand their setup, their pain points, their workflow.

Then reach out like you actually give a damn about their business.

Because you should.

Embrace the feedback punch

Your first users will tell you what’s broken. What’s confusing. What’s missing.

This isn’t failure. This is gold.

Every criticism makes your app stronger. Every confused user makes your messaging clearer.

Track everything

Which messages get responses? Which forums drive installs? Which objections keep coming up?

Document it all.

Your outreach is a system, not random acts of desperation.

Look, I get it.

You built something great. You want the world to notice.

But the world is busy.

Your job now isn’t to wait for users. It’s to go find them, one conversation at a time.

That’s how every successful app started. Not with perfect code. With perfect persistence.

-Ohad

PS: I’ve built and managed a sales team that generated millions in revenue. I help my clients with an overview of their acquisition pipelines.

If you would like to learn more, reply to this email.