no barrier reef
letter nº 9 2025 · 05 · 22 / ≈ 1 min read

Your reviews. Gone. Just like that.

Hey

Last week, Shopify did something.

They purged a ton of reviews.

Some apps lost up to 80% of their social proof.

Imagine waking up to that.

You build on rented land.

This isn’t new. We see it on LinkedIn. On Twitter. Anywhere you rely on a platform for your entire audience or distribution.

That platform controls your reach. Your proof. Your business.

This is why building a direct line to your audience isn’t a nice-to-have.

It’s how your business f*cking survives.

A few weeks ago, I launched a simple lead magnet.

It blew up. 100,000 impressions. Added hundreds to my list. Gained 600 new followers.

That lead magnet did two things:

  1. Brought in people with high intent. They were interested in the exact problems I solve.

  2. Made me rethink lead magnets for SaaS products. Not just for acquisition. For retention.

If you run a SaaS, [FIRST NAME GOES HERE], you need to talk to your users constantly.

Keep them close. Hear their thoughts.

A lead magnet helps you do that. It’s a direct link to those who matter most.

Next month, I’m running a small, focused cohort.

We’ll focus on lead magnets.

We’ll use AI to find the best ideas. Then build them. Then use them for both acquisition and retention.

This first-time project has 10 spots.

And a 25% discount for you before I share it widely.

Want in? Reply “COHORT” to this email.

Ohad

PS: If you’re unsure why you’re getting this email, you have probably downloaded my AI-Ready checklist.

So, I took the liberty of adding you to my email list.

If you don’t want to receive occasional emails from me, you can Unsubscribe.