185 five-star reviews, gone in one pass
Hey
A review shortcut that stopped working, an ads campaign built to lose, and five verbs that tell a merchant what your app does before they finish the first line.
The review hack that just got expensive
In February I wrote about an app that shipped a small bug on purpose so merchants would open tickets, then asked every one of them for a review. Shopify’s Policy 1.3 enforcement took that play off the table. The reason it worked in the first place is still sitting there, and it’s the harder problem.
A Shopify Ads campaign designed to lose every auction
No installs, on purpose. What you get instead is a report of the exact words merchants typed before they ever saw your listing. Two weeks of that beats any keyword brainstorm you can run from the inside.
Collect. Display. Send. Syndicate. Import.
Five words from one listing and you already know whether the app is for you. The bullets that make a merchant stop and think are the ones losing installs. The fix is one verb per line.
That’s it for this week, let me know what you think, reply and repost with your network!
Ohad
