The worst app I ever saw had the 'Built for Shopify' badge
Hey,
This week: why that coveted Shopify badge can be a red herring, an ad campaign that got exactly one click, and 3 mistakes that repel Plus merchants.
Chasing Shopify Plus merchants?
They’re the goal for many apps. But most founders make the same three mistakes on their app listing that turn these big merchants away.
The ‘Built for Shopify’ trap
I once audited an app with the BFS badge. It was also the worst app I’d ever seen. Here’s the dark side of relying on it for credibility.
One click in 30 days
That was the result of a B2B app’s ad campaign. The ads weren’t the problem. The problem was much bigger, and it’s a lesson for anyone building for a niche.
That’s it for this week, let me know what you think, reply and repost with your network!
Ohad
