His churn problem wasn't a product problem

Hey

This week: a pricing model that kills churn, the one email your users actually read, and what Shopify’s new bot rules mean for you.

Fixing Churn With Pricing

I told a founder his churn problem wasn’t about the product. It was about the price.

Here’s why usage-based pricing can stop users from leaving.

Read it here

The Only Email They Read

Your users ignore almost every email you send. Except one.

Stop wasting your release notes and use them to actually sell something.

Read it here

Shopify Is Grading Your AI Bot

Shopify isn’t blocking AI bots, but they are enforcing stricter limits.

This is what it means and why you need to get your bot verified. Now.

Read it here

That’s it for this week, let me know what you think, reply and repost with your network!

Ohad