no barrier reef
letter nº 7 2025 · 03 · 31 / ≈ 3 min read

How to Get Your First 10 Clients Fast

“I’ve had it with fucking politics! I’m sick of the corporate world.”

A friend I haven’t talked to in 5 years just called.

She saw a post and felt inspired to get back in touch.

(another upvote for writing on social media)

She told me she recently lost her job and was thinking about her next steps.

If you’re an app founder and you’re wondering why you’re reading this, stick around.

I’ll make it worth your while.

When I decided I was going to start my own business consulting, I overcomplicated everything.

This is something many aspiring entrepreneurs do.

Reading that extra book

Taking that extra course

Waiting that extra month (or six, in my case)

In reality, the ONLY thing you should do is talk to people.

On the street, on the phone, in email, in social media DMs.

Back to my friend, who’s now stuck contemplating.

And to you, my fellow app enthusiast;

I get asked a lot “Where do I find those leads”

“How can I get my first 10 clients?”

You can search for them. (I’ll show you how below)

Find them on LinkedIn

Show them you’re different

Send them a message they can’t ignore

And win them over with your willingness to do more than anybody else.

Get your first few clients, overdeliver for them, use them as case studies

and you will never have this problem again.

I didn’t tell my friend that,

She was on her way to the beach, not in the right mind for business advice.

But if she wanted to, she could easily get clients for fractional CFO services.

All she would have to do is search LI for founders scaling their companies.

Enter this on the LI search bar:

Founder AND (“hiring” OR “scaling” OR “just raised” OR “expanding” OR “growing fast” OR “looking for [ROLE]” OR “excited to announce”) Find the relevant people. Read their last few posts, then provide context in your DM.

Here’s an example of a good DM:

Hey [NAME], saw your post about hiring. Sounds like things are really growing! Congrats. I’m reaching out because I have developed a system to help businesses create LinkedIn content leveraging AI. ​ This is not the usual crap that you see around. ​ Instead, this content can grow your clients’ personal brands, convert and draw inbound leads. ​ I’m looking to partner with an agency like yours for a slow and steady supply of clients (my process requires a lot of setting up so I can only work with 2-3 clients simultaneously). ​ One of the safest bets when it comes to advertising on social media, I’m sure you know, is promoting organic posts on LinkedIn. ​ With my system, your clients will have high-quality content that taps into their audience’s pains and dreams. If we work together, you will have these posts generated on autopilot. ​ All you have left to do is run an ad. ​ If this is something that might interest you, hit me back. ​ If not, keep crushing it in 2025! If you reach out to 100 growing businesses, you WILL get clients if your offer is relevant and clear.

You can do this for services AND for SaaS.

Have a great week,

Ohad.

PS: Over the past two months, I’ve built a content engine that’s generating consistent leads for my clients through targeted social posts, email sequences, and landing page copy.

Since this is a high-touch service, I’m only taking on 1 new client this month.

If you want to skip the waiting list, reply “ENGINE” to this email and I’ll share the details before opening it to my broader network.