I wrote a page recommending my competitors
Hey
Three posts that each argue against the comfortable move: a launch where fixing the listing won’t save you, a pile of ASO cases no dashboard could have caught, and a page on my own site that sends readers to two other consultants.
Zero installs, a $9 plan, and a competitor with thousands of reviews
Run the numbers on a low-ticket app and the usual playbook falls apart. The listing fix isn’t enough, and the LTV can’t carry the ad spend. There’s one route left, and most of it is done by hand.
Around 200 ASO edge cases, none of them in a dashboard
A keyword growing fast for your competitors can be a trap, and a ranking drop the day after a listing change is usually not what it looks like. The data tells you what happened. Knowing why is a different job.
Three names. Not thirty.
I mapped the people who do app marketing rather than store marketing, and only three cleared the bar. I’m one of them, and I still think the empty space on that page is its most useful part.
That’s it for this week, let me know what you think, reply and repost with your network!
Ohad
