What Ants Taught Me About Startup Growth

When I was a little kid, I was fascinated with ants.

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I stared at them for hours.

I would follow up on a single colony for week.s

I read books about them (highly recommend Bernard Werber’s books. Truly innovative)

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Do you know how to find a colony?

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You tap an ant.

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It panics and runs home.

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Back to where it’s safest.

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People are the same.

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That’s why we shout ‘Mommy!’ when we’re scared.

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Photo by Prabir Kashyap on Unsplash​ I had an audit last week with this techie founder.

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He was lost— Couldn’t figure out how to gain more users

So what does he do?

Build another feature.

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That’s his safe space.

Instead, he should pick up the phone (or LI DMs) and get clients the old-fashioned way, getting them talking about his product.

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It doesn’t matter if your app has 12 or 13 features if nobody’s using it.

Ship first. Iterate later.

Ohad

PS: I’m creating a private, invite-only Whatsapp group to share tips and ideas on scaling Shopify apps. The idea is to have a community where select people can network and scale together. If this interests you, reply to this email with ‘Shopify’.