The fastest way to save ad spend (before it's too late)

The No Barrier Reef 🪸 [2.5 minutes read]

Hey

When’s the last time you looked at your Shopify ads?

Not just logged in and checked spend.

Actually looked at what’s working and what’s burning money.

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If it’s been more than 3-4 weeks, you’re probably wasting cash right now.

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I see this pattern all the time.

Founders set up a campaign.

Get decent results early.

Then forget about it.

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Three months later they’re confused why CAC jumped and conversions dropped.

Here’s what’s happening:

Shopify’s algo doesn’t care what worked last month.

It recalculates relevancy constantly.

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Your low performers are still eating budget.

Your high performers could scale harder if you doubled down.

But you don’t know which is which because nobody’s looking.

The fix is simple.

Review every 2-4 weeks.

Kill the dead weight.

Double down on what converts.

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Problem is, [FIRST NAME GOES HERE], it’s boring work.

Pulling reports. Comparing numbers. Making decisions. Implementing changes.

Takes hours.

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Most founders would rather do it manually than pay an agency $5K/month to send them homework.

(I don’t blame you. Agencies love sending 60-page decks nobody opens.)

So I built something for myself.

AI agent that pulls campaign data and shows me what matters in under 15 minutes.

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Not some black box that “optimizes automatically.”

a faster way to see what’s working so I can make decisions and move on.

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Been using it with a few founders ahead of BFCM.

Works well. Saves time. That’s about it.

I have bandwidth to help 2-3 more founders before Black Friday.

If you want to make sure you’re not bleeding money until the biggest shopping weekend of the year, hit reply.

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But be honest with yourself first:

Do you have active Shopify ads running now? Are you willing to kill campaigns that aren’t working? Can you implement changes this week? If yes to all three, reply to this email and we’ll talk.

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If not, fix your positioning first. Then run ads.

(nobody gives a crap about your ad if they don’t understand what you’re selling)

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Ohad.

PS: This isn’t magic. It’s just reviewing your campaigns faster so you can stop wasting money before everyone’s fighting for the same eyeballs next week.

PPS: If you’re still running campaigns you set up in August, good luck.