If you were your competitor, how would you beat yourself?

Hey

Imagine your biggest competitor secretly hiring you as a consultant.

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Your job?

Give them the exact playbook to take your business down.

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What’s the first thing you’d tell them to do?

If that question makes you uncomfortable—it should.

Because somewhere in your answer lies your biggest vulnerability.

And your competitors are actively looking for it.

You want to be Netflix, not Blockbuster. Blockbuster ignored digital transformation.

They doubled down on what worked instead of adapting to what’s next.

Netflix exploited this by offering convenience, no late fees, and on-demand access.

We all know how that ended.

The same thing happens in business every day.

Which is why you need to find your blind spots before someone else does.

A thought experiment We humans are naturally drawn to our strengths.

Doubling down if it works, right?

But your competitors don’t care about your strengths.

They’re studying your weaknesses.

And if you ignore them, they won’t just catch up.

They’ll take over.

How to use this exercise for your business Want to find your biggest weaknesses before your competitors do?

🔹 Step 1: Pretend you’re a ruthless competitor starting from scratch.

🔹 Step 2: Identify what you’d attack: Pricing? UX? Customer service?

🔹 Step 3: Fix it before someone else does.

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Here’s my “Competitor’s Playbook” AI prompt to help you brainstorm: I want to conduct a strategic business audit from the perspective of my biggest competitor. Act as a ruthless competitor who is analyzing my business with the intent of taking my customers and outcompeting me. ​ Ask me 10 deep-dive questions to uncover potential weaknesses, blind spots, or missed opportunities in my business. Once I answer, provide me with a detailed competitor strategy that exploits these weaknesses. ​ Then, help me craft an action plan to defend and strengthen my business against these threats.

Your Turn: If your biggest competitor hired you as a consultant, what’s the first thing you’d tell them to do to beat your business?

Hit reply and tell me — what’s the #1 weak spot your competitors would target first?

I’ll feature the top responses in the next email (with credit, if you want!).

Ohad.

PS: I’m sorry

I’m opening just 2 consulting slots for February.

These spots fill up quickly, so if you’d like my help identifying and fixing blind spots in your business, reply with ‘Help,’ and I’ll send you the details.